Reaching this target fan demographic is also a motivating factor for the K-Pop industry to pursue virtual outlets for their entertainment, both for accessibility to a growing international market, and for novelty-to stand out amid the flood of new K-Pop debuts and comebacks each year. Even large-scale events like KCON and the MNET Asian Music Awards show utilized livestreaming and digital effects to bring K-Pop performances to their remote audiences.Īt the same time, Gen Z represents the largest age demographic of global K-Pop fans (according to a survey analysis published by Towards Data Science), who grew up with digital platforms as their playground and tend to have a much lower tolerance for inauthentic experiences compared to previous generations. At first, this was due to necessity – in 2020 and the majority of 2021, most live concerts and fanmeets were canceled due to the health risks, and organizers were forced to consider virtual options if they wanted to hold events at all.
Since the pandemic, more and more K-Pop entertainment companies have sought to evolve their groups’ concerts, concepts, and content, taking advantage of modern technology to deliver new experiences to their fans. It didn’t take me long to understand the appeal of these groups and start interacting with other fans as one of their own. As I learned more about K-Pop stan culture, I saw much of the same thing – the desire for authenticity found through the idols who could make their fans smile brightly enough to forget their troubles for a while, and the fandoms that formed around these artists. In virtual worlds, I found many other people in similar situations to my own, desperate for authentic interactions with a dose of escapism. I had very little exposure to either of the two prior to the pandemic I had only tried Beat Saber in VR once or twice, and I hadn’t listened to much K-Pop in the last decade and only knew that a lot of people liked BTS – REALLY liked them. During this time, there were two things that helped me reconnect to outside communities: virtual reality and K-Pop.
Laid off from my job and unable to leave the house except for the most basic needs, even an introvert like myself began to feel more hopeless and isolated. Kategori Kategori Penyanyi (G)I-DLE 2NE1 Ahn Hyun Jung AKMU Alan Walker Amigos X Siempre Amy Shark Astro AVRIL LAVIGNE Baekhyun Bai Ann Basick Beyoncé Knowles BIGBANG BLACKPINK Camila Cabello Chanyeol Coldplay D.It was late spring 2020, the global COVID-19 pandemic was reaching its climax, and the realities of quarantine were beginning to take a toll on my mental health. Shut up and dance (Show me somethin’, show me somethin’) Shut up and dance, babe, uh (Show me somethin’)Ĭome on, come on, girl (Show me somethin’) Shut up and dance, uh (Show me somethin’) Show me somethin’, (huh) show me somethin’ Turned you, you gon’ bring a friend aroundĮthiopian girls, come and show me somethin’ Need every Indian girls, come and show me somethin’Ĭome and show me somethin’, come on, come onĪnd I’m really doing different routes (Skrrt, skrrt) Sweat on you, precipitating, yeah (Sweat)Īll my London girls, come and show me somethin’Īll my L.A. Your touch is all that’s on my mind (Touch)
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